As Event 360�s Senior Marketing Manager, you will be responsible for understanding our target market segments and developing strategies to penetrate these segments. This customer-facing role is broad in scope and the perfect opportunity for someone who is interested in owning end-to-end marketing programs, from positioning and product strategy to campaign execution and lead nurturing, through to sales enablement.
The successful candidate will report directly to the Vice President of Marketing & Sales and will collaborate closely with the sales team to create and manage all aspects of Event 360�s lead generation and cultivation strategy, including marketing campaign design, targeting, execution and analysis. Through these campaigns you will attract new customers and engage with existing customers and partners. This is a great opportunity for anyone with aspirations to be a leader in B2B marketing.
The preferred location for this position is home-office based in metropolitan Washington, DC. Chicago, IL remote or Corporate-office based candidates will also be considered. The position requires limited travel (1-2 trips per quarter). Relocation assistance is not available for this position.
Event 360 is an Equal Opportunity/Affirmative Action Employer; M/F/D/V.
Application Instructions:
In addition to completing the online application, to be considered for this position, all applicants must complete the assessment tests associated with the Senior Marketing Manager job opening. Click the below link to be redirected to the testing site:
Note: Only applicants who complete both the online application through our website and complete the assessment tests will be considered as an applicant for this job opening.:
No Recruiter Calls Please.
Duties:
Success Metrics:
� The senior marketing manager will be assessed and measured on your ability to develop and execute go-to-market strategies, marketing plans, campaigns, programs, strategies, tactics, communications, and messaging for specific service offerings that generate qualified leads.
Responsibilities (including, but not limited to):
� Develop compelling positioning and messaging for Event 360's services and produce high quality sales tools
� Create and execute a comprehensive marketing plan for Event 360, including direct marketing, inbound marketing, content marketing and event marketing
� Define marketing analytics and create dashboards and reports to measure all aspects of our campaigns, including database cleanliness, campaign effectiveness, pipeline contribution, overall business performance
� Create and execute sales enablement programs, including collateral, testimonials, case studies and more
� Develop Event360.com web strategy and manage its execution
� Develop, implement and manage the email marketing strategy, including planning, creative development, scheduling, copywriting, segmentation and campaign deployment
� Engage with, pitch and respond to bloggers and nonprofit community leaders
� Manage Event 360�s online reputation
� Monitor Event 360�s brand and relevant keywords
� Analyze Event360.com site traffic, identify trends and drive improvements based on analysis
� Provide reporting on spend, ROI, volume and campaign effectiveness
� Other projects/duties as assigned
Qualifications:
Beyond a passion for marketing and 8+ years of experience developing and executing B2B integrated marketing strategies, candidates should possess the following qualities:
� You are a task master who thinks and behaves strategically: you�re equally comfortable focusing on strategic planning as you are rolling up your sleeves and executing those plans
� You have extraordinary copywriting skills: you write like Dickens, Rowling and Hemingway
� You are highly analytical: you thrive in data-driven organizations
� You are a linchpin: you�re not waiting for instructions, but instead, figuring out what to do next
� You are 50% social media evangelist and 50% social media skeptic: you know LinkedIn, Slideshare, Twitter & Facebook inside and out, but more importantly you know the difference between social marketing strategy and tactics
� You live and breathe multi-channel outbound and inbound marketing
� You are a content marketing expert: you know how to create and distribute relevant content (i.e. ebooks, white papers) to attract, acquire, and engage a clearly defined and understood target audience�with the objective of driving profitable customer action
� You are an email marketing guru: you understand all aspects of email marketing, and have a laser focus on driving better response rates
� You are smarter than your boss: more importantly, you aren't afraid to hire people who are smarter than you are
� You are proficient in Google Analytics and Salesforce.com
� You have knowledge of nonprofit fundraising and marketing or are interested in learning how to think like a fundraiser and marketer
� You are interested in experiential marketing and fundraising, and specifically how nonprofits can use events to connect with their target audience
� You have experience marketing to nonprofit organizations and knowledge of nonprofit software systems (Convio, Blackbaud, etc.) or are ready to get some
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel and talk or hear;
� Must frequently lift and/or move up to 10 pounds;
� The employee spends most of their time sitting at their computer and/or on the phone;
� May experience extended periods of time standing at the copier/printer/fax machine;
� May experience extended periods of time sitting down or standing through meetings and presentations.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
� Work conditions are normal for an office environment, but will depend on employee�s home-office setting. Position requires employee to have a comfortable and clean work area, which requires a high speed internet connection and unlimited long-distance phone line;
� The noise level in the work environment is usually moderate, but will depend on employee�s home-office setting and/or event setting;
� The employee works a standard 40-hour week, but may regularly work longer hours, based on client and business needs;
� When on event, employee may be exposed to adverse weather conditions;
� The position requires limited travel (1-2 trips per quarter).
No Recruiter Calls Please.
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